Category: E-commerce Performance
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My Top 5 Shopify UX Apps to Stop Bleeding Sales (Especially for Fashion & Beauty D2C)
Is your beautiful Shopify store leaking customers because it feels sluggish? Speed isn’t just a technical metric, it’s the core of user experience (UX). In this post, I’m breaking down the top 5 apps I recommend for D2C brands, particularly image and media heavy fashion and beauty stores, to speed things up and boost conversions.…
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The Jio Effect: Why Your Shopify Store Lags on 4G/5G (And How to Stop Burning Ad Money)
Is your Shopify store losing sales despite great ads? In India, having “full bars” on 4G doesn’t guarantee a fast site. This post explains why high network latency kills conversion rates for fashion brands and how AI-driven prefetching can bridge the gap to load pages instantly-even on flaky connections.